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An art auction platform designed to transform the way art enthusiasts discover and connect with emerging talents. Aimed at art aficionados and collectors seeking the next wave of creativity.
The user-friendly app offers a seamless auction experience, where users can bid on unique pieces and unveil hidden gems within the art world. With a mission to bridge the gap between undiscovered artists and passionate collectors.
ArtUnveil is more than just an auction platform.
It's a vibrant community that celebrates artistic innovation.
The Project
Duration:
2 month
Role:
Development of the entire project, user research, sitemap, graphics, wireframing, usability study, accessibility and hi-fi prototype
Before defining how to develop the app, it is necessary to identify :
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The problem to solve:
ArtUnveil was born out of the need to support undiscovered artists in a saturated market. The platform not only showcases their work but also fosters connections with collectors, creating an ecosystem where artistic talent thrives, and art enthusiasts discover emerging stars.
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The goal to achieve:
The primary goal of the platform is to empowering emerging artists by providing visibility and value. Through facilitating direct connections between artists and collectors, in order to cultivate a vibrant community that redefines traditional art auctions and drives the discovery of new and diverse artistic voices.
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A
Art Unveil
More than an Art Auction Platform
Understanding the Users
Through surveys, interviews, and usability testing, I discovered that some of my initial assumptions were off the mark. User feedback provided valuable insights, reshaping my understanding of what features were most important to them. This process not only validated some of my ideas but also led to adjustments, ensuring the product to align more closely with the genuine needs and preferences of the users.
Problem Statement
Jenny Miller, residing in a nursing home, faces isolation and a lack of engagement due to physical limitations. Existing solutions do not empower her to explore and invest in art, connect with a community, or contribute to cultural causes.
Problem Statement
George Subramanian struggles to seamlessly integrate art into his family life due to complexities in purchasing, such as concerns about shipping logistics and artwork sizing.
User’s Needs
Emerging artists often face the challenge of limited exposure in a saturated art market, making it difficult for them to showcase their work to a broader audience and gain recognition.
Limited Exposure
Complex Processes
Traditional art auction processes can be intimidating and complex, deterring potential buyers and creating a barrier for entry into the art collecting world.
Lack of Community
The absence of a direct and meaningful connection between artists and collectors hinders the establishment of a community.
Artistic Discoveries
Art enthusiasts may struggle to discover fresh and innovative artists due to the overwhelming volume of content available.
User Journey
Through the user journeys of Jenny and George, it is possible understanding the doubts and emotions each individual experiences at every step. This insight allows us to develop a more user-centered app, tailored to address the specific needs and concerns of each person along their journey.
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Strating the Design
Now that the needs are clear, it is possible to structure a more precise information architecture where the content is informed by user research. This ensures that the app's structure and content align closely with the identified user needs, creating a more tailored and effective user experience.
The needs of Jenny and George are distinct. Jenny desires to immerse herself in the platform, be active in the community, and use ArtUnveil from a device that allows her to spend extended periods without fatigue. On the other hand, George, being a busy individual juggling family and work responsibilities, wishes to use ArtUnveil whenever he can, with the flexibility to connect from various devices.
The intention of the Desktop and Tablet version is to allow users to actively explore ArtUnveil, hence the texts are more extensive, and the content is explained in greater detail.
Meanwhile, with the Mobile version, the aim is to engage users, enabling them to use ArtUnveil even when they don't have access to a computer. Therefore, the texts are minimized, and more space is given to images.
Wireframing
Desktop
Tablet
Smartphone
Usability Study
Study Type:
Location:
Partecipants:
Lenght:
Unmoderated Usability Study
Austria
5
30 minutes
The usability study conducted for the ArtUnveil platform revealed valuable insights into user interactions and experiences. The following findings highlight key aspects of user engagement, satisfaction, and areas for potential improvement.
Help and Support
The FAQ section was deemed helpful, but users highlighted the need for a more prominent customer support link. Enhancing the visibility of support resources could improve user satisfaction.
User Account Management
Participants found the user account section comprehensive and easy to navigate. However, a few users expressed interest in more detailed analytics regarding their community activity on the platform.
Navigation and Discoverability
Users reported a seamless navigation experience, praising the intuitive category exploration and emerging artist discovery features. However, some suggested improved visibility for virtual tour options.
Overall Aesthetic and Design
Users praised the overall aesthetic and design of the platform, noting its appeal and user-friendly layout. Suggestions included the implementation of a dark mode option for varied user preferences.
Before
After
Accessibility
Art should be accessible to everyone, regardless of differences. The Accessibility section reflects our commitment to making the platform inclusive and usable for every individual. Every detail is carefully crafted to ensure an engaging and accessible experience, allowing everyone to explore the wonderful world of art without barriers. Additionally, considerations for accessibility make the platform more user-friendly even for those who typically do not use specific systems.
Prioritize accessibility to ensure a positive and inclusive user experience.
Color Contrast
Maintain sufficient color contrast between text and background to enhance readability, especially for users with visual impairments or color blindness.
Text Resizing
Allow users to resize text without loss of content or functionality, catering to individuals with varying levels of visual acuity.
Responsive Design
Implement a responsive design that adapts to different screen sizes and orientations, providing a consistent and accessible experience across devices.
Accessible Forms
Design forms with clear labels, provide instructions, and use error messages that are perceivable and understandable for all users, including those who rely on screen readers.
Testing with Assistive Technologies
Use assistive technologies, such as screen readers, to identify and address potential accessibility barriers.
The Final Product 🎉
Platform's Video
The impact of this art auction app extends beyond a mere marketplace—it serves as a catalyst for democratizing the art world. By providing a platform that connects emerging artists with a global audience of art enthusiasts and collectors, the app fosters inclusivity, empowers talent, and redefines the traditional art auction experience. Ultimately, its impact lies in creating a vibrant ecosystem where diverse artistic voices can thrive and where art discovery becomes a shared and accessible experience for everyone involved.
Next Steps
Engagement
Implement targeted marketing strategies to enhance user engagement. This includes leveraging social media, influencer partnerships, and community outreach to attract both artists and collectors to the platform.
Approach
Embrace an iterative development approach based on user feedback. Regularly analyze user interactions, identify pain points, and refine features to continuously enhance the app's usability and overall user experience.
Strategy
Form strategic partnerships with art institutions, galleries, or other relevant organizations. Collaborate to broaden the app's reach, establish credibility, and create mutually beneficial relationships within the art ecosystem.
In conclusion, the outlined next steps encapsulate a holistic approach towards propelling ArtUnveil to new heights. By implementing targeted marketing strategies, focusing on social media, influencer collaborations, and community engagement, we aim to attract a diverse and engaged audience of both artists and collectors. Embracing an iterative development methodology grounded in user feedback will ensure a dynamic and user-friendly platform, continuously refined to meet evolving needs.
Moreover, the initiative to form strategic partnerships with art institutions, galleries, and relevant organizations is a strategic move to expand the app's influence, establish credibility, and foster mutually beneficial relationships within the art ecosystem. This multifaceted approach positions ArtUnveil not only as an innovative art marketplace but as a dynamic hub that nurtures creativity, fosters connections, and reshapes the landscape of art discovery and appreciation.
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