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Where Culinary Exploration Knows No Bounds
Taste Traverse is the food truck that takes you on a culinary journey around the world with every bite. With a bold fusion of flavors from different cultures, our menu is a celebration of unique ingredients and newly discovered spices. Each dish is a global taste experience, bringing the best of international cuisines directly to you. With a nomadic approach to gastronomy, Taste Traverse offers an adventurous culinary experience that is easy to remember and impossible to forget.
The Project
Duration:
Role:
2 month
Development of the entire project, user research, sitemap, graphics, wireframing, usability study, accessibility and hi-fi prototype
Before defining how to develop the app, it is necessary to identify who will use the product by asking:
Who are the users?
What are their needs?
Starting from the Target Audience
Which problem solves Taste Traverse?
Foodies Seeking Unique Flavors
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Gender :
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Education :
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Occupations :
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Age :
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Personality :
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Values :
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Lifestyles:
Both male and female.
Varied.
Varied, possibly with a higher representation in creative fields.
18-35.
Adventurous, open-minded, and experimental with food.
Appreciate authenticity, global cuisines, and unique dining experiences.
Social, enjoy exploring new restaurants and food trends.
Home Cook Enthusiasts
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Gender :
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Education :
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Occupations :
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Age :
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Personality :
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Values :
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Lifestyles:
Predominantly female (but inclusive).
Varied.
Diverse, ranging from professionals to homemakers.
25-45.
Passionate about home cooking, seeking new recipes, and kitchen experimentation.
Value health, sustainability, and unique culinary experiences.
Busy but prioritize cooking as a hobby
Personas
Hi, I'm Emily !
Emily, a dynamic marketing professional thriving in the pulse of a fast-paced urban environment, holds a bachelor's degree in business administration. Beyond her career, Emily finds solace and creativity in cooking, considering it a stress-reliever and a source of inspiration. Health-conscious and constantly seeking unique, nutritious recipes, she resides in an urban apartment, ever-eager to discover convenient and innovative cooking solutions.
Age:
Gender:
Origin:
Education:
Role:
32 years
Female
Austria
B.A. in Bussiness
Marketing Professional
Needs
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Time-Efficient Solutions
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Nutritious and Unique Recipes
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Convenient and Innovative Cooking Solutions
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Eco-Friendly Practices
Pain Point
"I love trying new recipes but i don't have time"
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Time Constraints
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Balancing Health and Convenience
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Limited Sustainable Options
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Innovative yet Convenient Solutions
Problem Statement
Emily seeks a culinary platform that not only provides her with time-saving and health-conscious recipes but also addresses her commitment to sustainability.
Hi, I'm Alex !
Alex, a recent college graduate armed with a degree in computer science, is currently immersed in the world of software development. Despite a busy lifestyle, Alex finds joy in culinary experimentation, reserving weekends for the pleasure of exploring diverse global cuisines and cooking techniques. An adventurous foodie at heart, Alex not only values authenticity in flavors but also embraces the challenge of trying unique and intricate recipes.
Age:
Gender:
Origin:
Education:
Role:
25 years
Male
Italian
Master in Cumputer Science
Developer
Needs
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Efficiency in Culinary Exploration
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Access to Authentic Flavors
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Variety in Cooking Techniques
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Communal Dining Solutions
Pain Point
"The more is innovative the more i want to try it"
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Limited Time for Culinary Exploration
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Authentic Ingredient Sourcing
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Access to Diverse Cooking Techniques
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Communal Dining Challenges
Problem Statement
Alex faces challenges in fully embracing the passion for culinary exploration due to the demanding schedule of a software developer, which limits the time available for in-depth experimentation.
Hi, I'm Carmen !
Carmen, a dedicated stay-at-home mom with a high school diploma, adeptly balances the responsibilities of managing a household with caring for her two children. In her free time, Carmen enjoys learning new things and considers cooking an essential aspect of nurturing her family. However, she occasionally encounters challenges in finding inspiration for diverse meals. Carmen's culinary preferences lean towards healthy, family-friendly recipes that are easy to prepare.
Age:
Gender:
Origin:
Education:
Role:
40 years
Female
Spain
Diploma
Moter full-time
"Ilike exploring new tastes and share them with my family "
Needs
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Inspiration for Varied Meals
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Healthy and Family-Friendly Recipes
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Ease of Preparation
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Simple and Time-Efficient Cooking Solutions
Pain Point
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Struggle with Meal Inspiration
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Balancing Health and Family Preferences
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Time Constraints for Cooking
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Limited Access to Culinary Resources
Problem Statement
Carmen seeks a comprehensive solution that addresses her struggle to consistently find inspiration for varied, healthy, and family-friendly meals within the constraints of her busy schedule.
In exploring the definition of personas, a connection is drawn between individual user profiles and the overarching needs of users, as well as the client. Each crafted persona represents a narrative encapsulating diverse user requirements, aspirations, and pain points. By aligning these personas with the broader goals of the client, profound insights into user needs are gained, paving the way for a tailored and impactful solution. The intricately woven personas become the compass guiding the development of a user-centric and client-fulfilling application.
User’s Needs
Check Delivery Availability
Customer Service and FAQ
Client’s Needs
Sell Food On-line
Have a safe method Payment
Online Food Ordering
Have Trust
See Past Orders in the Personal Profile
Promote its Brand
Content Requirements
Once users and their needs have been clearly defined, the next crucial step is shaping the content requirements. These requirements serve as a direct reflection of the identified user base, tailoring information to meet their expectations and preferences. Each piece of content plays a pivotal role in conveying the essence of the message, be it through compelling text or engaging visuals. The purpose of the content serves to inform, engage, and resonate with the audience, elevating the overall user experience. The focus remains on aligning every element with the intended goals, ensuring that each word and image contributes meaningfully to the user journey.
Menu
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Text:
A detailed and well-organized menu with clear descriptions of each dish, including ingredients and pricing.
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Images:
High-quality images of each menu item to visually entice users.
Delivery
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Text:
Clear information on delivery areas, estimated delivery times, and any associated fees.
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Visuals:
Images or a video showcasing the delivery process to provide transparency and build trust.
Promotions
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Visuals:
Details on any ongoing promotions, discounts, or special offers, accompanied by visuals to attract attention.
Contacts
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Text:
Clear contact details, including phone numbers, email addresses, and possibly a contact form for inquiries.
FAQ Section
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Text:
Frequently asked questions with concise and informative answers to address common user queries.
Social Media
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Links:
Integration of social media links or widgets to encourage users to follow the restaurant on various platforms for updates and promotions.
Functionality Requirements
The functionality requirements encompass a range of key features aimed at enhancing the user experience. Users should have the capability to make changes or cancel a service even after placing an order, providing them with flexibility and control over their choices. The option to create an account ensures a personalized journey, allowing users to seamlessly view both current and past orders, fostering a sense of continuity. Additionally, users should have the convenience of adding a discount code during the checkout process to avail themselves of any promotions. The login functionality is integral, serving as a gateway to personalized services and order history. Finally, the crucial capability to place an order seamlessly ties together these functions, ensuring a smooth and efficient process for users as they engage with the platform.
Create an Account
View Current/ Past Orders
Login
Add a Discount Code
Place order
Make Changes/ Cancel Service after order has been placed
These essential functions serve as the foundation for a platform centered around the user. Let's now smoothly incorporate these features into the sitemap, guaranteeing a user experience that is both instinctive and characterized by interactions that are personalized and efficient.
Sitemap
Wireframing
After the comprehensive ideation of the sitemap, the focus now shifts to the wireframing phase, a crucial step in translating the conceptual structure into a tangible design. Wireframes serve as a visual skeleton, outlining the arrangement of key elements and user navigation. This stage provides a detailed overview of how the website or app will look and function, offering a clear guide for developers and an opportunity to further refine the user experience before actual implementation.
When the wireframing phase is completed, the next critical step is dedicated to the study and design of the application. In this phase, we transform the basic visual structure outlined in the wireframes into a more detailed and appealing design. Attention is shifted to the selection of colors, typography, and graphic elements that will enhance the overall look of the app, contributing to creating an engaging and consistent visual experience. This phase is crucial to ensure that the application not only functions efficiently but is also visually appealing and aligned with branding goals.
Define the Design
In defining the design with a distinctive flair, the notion of a food truck immediately evokes imagery associated with streets, stops, the expansive sky, and conviviality. These vivid scenes lay the foundation for shaping a design that encapsulates not only the essence of a mobile culinary experience but also resonates with the dynamic and lively ambiance intrinsic to the world of food trucks. By translating these visual cues into design elements, the goal is to create an aesthetic that is visually captivating while authentically capturing the unique charm and energy of the food truck culture.
Color Palette
#F8F3E7
#595B67
#1D0E03
#FF3A44
#F8B0B0
The Font
For the Headings
For the Descriptions
For the Bottons
Poppins Semi Bold
Open Sans
Montserrat
High Fidelity Prototype
After defining the mood board to set the app's aesthetic and ambiance and selecting typography for a distinctive character, the most exciting phase begins: crafting the high-fidelity prototype on Figma. This visually rich and interactive representation breathes life into conceptualized ideas, allowing a detailed exploration of transition fluidity, element placement, and user experience. With each stroke drawn, the prototype takes shape, bringing the excitement of witnessing the concept evolve into an engaging digital reality.
The Final Product 🎉
App's video
Conclusion
During this project, to which I feel a particular attachment, I've learned a great deal. Being Italian, my passion for food is something I take very seriously, and working on a project that combines technology with my culture has been extremely rewarding. The graphic design process was a pleasure, an opportunity to creatively express the connection between food and innovation. Testing the product with some volunteers was equally satisfying, receiving feedback that contributed to refining the user experience. This project has been not only an opportunity for professional growth but also an exciting journey into the culinary world that has filled me with pride and satisfaction.
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